Pratim Ranjan Bose
In 2014, addressed a seminar at a reputed management institute detailing news media as a sunset industry. This was not classified information. My presentation was backed by evidence.
Over the last few years, I saw
values crumbling all around. The test of a man is how he behaves when under
pressure. Media finances were crumbling because of wrong policies pursued by
owners, managers, editors; and what they did in response is also before our
eyes.
Digital or no digital, there is no
trend correction at all. And, all evidence suggests the troubles should only
intensify from this point. What was a rumbling has become a tornado, and a
massive disruption is foretold. Once again this is no classified information
and COVID is merely an excuse or a catalyst that fast-forwarded the
destruction.
Writing this because, I read the
news of a senior news wire journalist committing suicide in Ranchi. Was he shortlisted for sacking? We do not know. Media tells about everyone else but not many talk about media. That’s not because, no one knows what’s happening there. It’s
because everyone has a vested interest in maintaining the status-quo.
But, status quo is a utopian thought
in today’s world. You bleed more to protect it. Look across the world, no
business remains relevant for more than 10-15 years. In fact, averages are way
lower. If some houses remain relevant for a longer period it's because of new
businesses they invested in. Postal major became a logistics king. Polyester
maker is now better known as a tech giant. Digital tech players are finding
fresh prospects in renewable energy.
From this point of view, media houses were an exception to the general business environment. Apparently, they remained relevant for too long by selling the same product and without much change in sales methodology. Logic says, trouble was overdue.
I have some idea,
where they are heading and what are the options before them. But that’s a topic
I would like to discuss on some other occasion. What concerns me more is the
future of journalists. My understanding is journalists have a gala time ahead,
provided they are investing in themselves and not guided by traditional career
options.
A journalist is basically an
information professional. He must know theories but must not see the world
through theories. He looks at the world from the perspective of ground realities,
which are ever changing. If he can challenge those theories and give
solutions he reaches the next stage.
To put it in context, therefore, a
journalist should be capable of connecting global and national views with the
local perspective. Not an easy job at all. This is the most sought-after
knowledge, particularly in a country like India, where social behaviour differ
even within a district.
Drop your wallet on the pavements of
Bodh Gaya in Bihar and come back after an hour, it will remain intact. Repeat
the same experiment a few kilometres away at Gaya town and you may have a
different result. The gap between the two is evident in selective success or
failure of national projects.
There is another important factor in
this conjecture. A journalist can see things due to two reasons 1) His mind is
never cluttered by theories and perceptions and he is ready to watch everything
with an open mind. 2) To achieve the first goal, he must maintain a degree of
integrity. I am not talking from an idealistic standpoint. I am a
realist. I am merely asking journalists to not short-sell themselves.
A journalist sells knowledge.
Assuming he has knowledge and is constantly sharpening it, he should work on
skills necessary for selling the knowledge, which is crucial for his survival or success
beyond media. You are blind if you do not see the writing on the wall. So, keep
working on your future. Why die? Why act in a haste and be on your knees?
Why trust them who are not trustworthy?
Win the sentiment. Be recognized at
your own merit. Do not carry the brand of your newspaper on your sleeves. Build
your own brand while working as a journalist. I did that. It didn’t happen
overnight. Neither, was there any concrete plan from the beginning. I simply
went with the flow and the moment things crossed a limit, I set my goal.
Luckily, for me, the trigger came a year
ago before COVID. So, when they took the excuse of COVID to shed jobs, during the lock down, I had already stepped into a new life. Mind you it's your
life, do everything to achieve your goals. It is your priorities which matter. The rest is inconsequential.
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